{"id":550,"date":"2018-07-12T12:29:30","date_gmt":"2018-07-12T12:29:30","guid":{"rendered":"https:\/?p=550"},"modified":"2020-05-21T16:42:42","modified_gmt":"2020-05-21T16:42:42","slug":"le-marketing-dinfluence-sur-instagram","status":"publish","type":"post","link":"https:\/\/noisydigital.com\/en\/le-marketing-dinfluence-sur-instagram\/","title":{"rendered":"LE MARKETING D\u2019INFLUENCE SUR INSTAGRAM."},"content":{"rendered":"<p>Influenceur, c\u2019est ce m\u00e9tier qui n\u2019existait pas il y a encore quelques ann\u00e9es et qui pourtant est aujourd\u2019hui un incontournable des strat\u00e9gies marketing pour les entreprises.<\/p>\n<p>Pour faire simple, un influenceur est une personne qui dispose d\u2019un nombre important d\u2019abonn\u00e9s, une communaut\u00e9 engag\u00e9e et qui comme son nom l\u2019indique peut influencer le comportement, les achats de sa communaut\u00e9, dans certains domaines (mode, beaut\u00e9, sport..). Concr\u00e8tement, l\u2019influenceur repr\u00e9sente un levier marketing important pour les entreprises, qui peuvent ainsi augmenter leurs ventes, leur notori\u00e9t\u00e9 \u00e0 travers les actions d\u2019une seule personne.<\/p>\n<p>Pour d\u00e9finir une strat\u00e9gie de marketing d\u2019influence sur Instagram, il est essentiel de conna\u00eetre sa cible afin d\u2019identifier les influenceurs ad\u00e9quats. Pour cela, il faut d\u00e9terminer leurs int\u00e9r\u00eats, le type de contenus qui les int\u00e9ressent, les marques avec lesquelles ils interagissent d\u00e9j\u00e0, ainsi que leur \u00e2ge, sexe et localisation.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Influenceur, c\u2019est ce m\u00e9tier qui n\u2019existait pas il y a encore quelques ann\u00e9es et qui pourtant est aujourd\u2019hui un incontournable [&hellip;]<\/p>","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","footnotes":""},"categories":[1348],"tags":[],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bonnes-pratiques"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":0,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}