{"id":486,"date":"2018-05-29T14:29:14","date_gmt":"2018-05-29T14:29:14","guid":{"rendered":"https:\/?p=486"},"modified":"2020-05-21T16:45:46","modified_gmt":"2020-05-21T16:45:46","slug":"nstagram-le-reseau-incourtanable-des-marques","status":"publish","type":"post","link":"https:\/\/noisydigital.com\/en\/nstagram-le-reseau-incourtanable-des-marques\/","title":{"rendered":"NSTAGRAM, LE RESEAU INCOURTANABLE DES MARQUES."},"content":{"rendered":"<p>En proposant r\u00e9guli\u00e8rement de nouvelles fonctionnalit\u00e9s sur son r\u00e9seau social, Instagram incite les marques \u00e0 rivaliser de cr\u00e9ativit\u00e9 et d\u2019inventivit\u00e9 dans les contenus qu\u2019elles produisent et proposent \u00e0 leurs consommateurs.<\/p>\n<p>Les marques doivent se saisir de ces nouveaux formats et fonctionnalit\u00e9s pour capter leur auditoire et apporter une valeur ajout\u00e9e \u00e0 leur communication.<\/p>\n<p>En 2017, 53% des marques pr\u00e9sentes sur Instagram affirment avoir augment\u00e9 leur b\u00e9n\u00e9fice commercial gr\u00e2ce \u00e0 l\u2019application, et 6 sur 10 d\u00e9clarent qu\u2019Instagram est le moyen le plus efficace pour d\u00e9velopper leur notori\u00e9t\u00e9. Quelques posts bien amen\u00e9s, et les ventes d\u00e9collent.<\/p>\n<p>Ces images et vid\u00e9os \u00e9ph\u00e9m\u00e8res sont le moyen pour les utilisateurs d\u2019entrer dans l\u2019univers et le quotidien des marques, qu\u2019ils suivent d\u00e9sormais de mani\u00e8re proactive, au m\u00eame titre que des influenceurs.<\/p>\n<p>Avec 300 millions d\u2019utilisateurs actifs par mois, la plateforme reste un moyen efficace de communication et de marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En proposant r\u00e9guli\u00e8rement de nouvelles fonctionnalit\u00e9s sur son r\u00e9seau social, Instagram incite les marques \u00e0 rivaliser de cr\u00e9ativit\u00e9 et d\u2019inventivit\u00e9 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":0,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/media\/487"}],"wp:attachment":[{"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noisydigital.com\/en\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}